Described is an automatic dispensing apparatus for dispensing toothpaste. The dispensing apparatus comprises a housing having a front portion with a hole therethrough. The housing is capable of holding a tube of toothpaste. A sensor is attached with the housing. A spring is connectable with the housing for compressing the container of the viscous substance. A dispenser head is attached with the housing for attaching with the container of the viscous substance. Additionally, a motor is connected with the sensor and the dispenser head. Thus, a user can activate the sensor by placing an object proximate the sensor to activate the motor so that the motor rotates the dispenser head. In operation, the spring compresses the tube of toothpaste such that the toothpaste is pressed out of the container and through the dispenser head and the hole in the front portion of the housing to be dispensed upon a toothbrush.