A “Proxi-Mapper” combines location based services (LBS), local searching capabilities, and relative mapping in a way that minimizes bandwidth requirements and maximizes user experience. The Proxi-Mapper automatically determines approximate locations of one or more local user devices (cell phones, PDA's, media players, portable computing devices, etc.) and returns a lightweight model of local entities (“key-points”) representing businesses, services or people to those devices. Key-points are maintained in one or more remote databases in which key-points are assigned to predetermined grid sections based on the locations of the corresponding entities. Metadata associated with the key-points provides the user with additional information relating to the corresponding entities. In various embodiments, user query options allow the Proxi-Mapper to pull or push relevant local key-point based information to user devices via one or more wired or wireless networks.