Invention Grant
US07752200B2 Method and system for identifying keywords for use in placing keyword-targeted advertisements
有权
用于识别用于放置关键字定位广告的关键字的方法和系统
- Patent Title: Method and system for identifying keywords for use in placing keyword-targeted advertisements
- Patent Title (中): 用于识别用于放置关键字定位广告的关键字的方法和系统
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Application No.: US10914722Application Date: 2004-08-09
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Publication No.: US07752200B2Publication Date: 2010-07-06
- Inventor: Nathaniel B. Scholl , Alexander W. DeNeui
- Applicant: Nathaniel B. Scholl , Alexander W. DeNeui
- Applicant Address: US NV Incline Village
- Assignee: Amazon Technologies, Inc.
- Current Assignee: Amazon Technologies, Inc.
- Current Assignee Address: US NV Incline Village
- Agency: Townsend and Townsend and Crew, LLP
- Main IPC: G06F7/00
- IPC: G06F7/00
Abstract:
A method and system for identifying search terms for placing advertisements along with search results is provided. The advertisement system selects a description of an item that is to be advertised. The advertisement system then retrieves documents that match the selected description. The advertisement system generates a score for each word of the retrieved documents that indicates relatedness of the word to the item to be advertised. After generating the scores for the words, the advertisement system identifies phrases of the words within the documents that are related to the item. The advertisement system then generates search terms for the item to be advertised from the identified phrases. The advertisement system submits the search terms and an advertisement to a search engines service for placement of a paid-for advertisement for the item.
Public/Granted literature
- US20060041536A1 Method and system for identifying keywords for use in placing keyword-targeted advertisements Public/Granted day:2006-02-23
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