The automatic shoe lace tightening system or power lace has a switch on the shoe upper to activate a small battery powered slow speed motor fixed into a recess in the heel which winds in onto the winder spool the smooth plastic or wire lacing cord passing through guiding tubes positioned across the shoe tongue and down the side of the shoe through to the motor housing upon which the tightening cord draws together the lace loop plates fixed either side of the shoe's upper adjacent to the tongue by passing in a zig-zag through cord loops fixed to and along the lace plates with the end of the cord attached to the bottom of one of the plates and the desired tension of the cord and shoe fit is automatically held in place as the cord passes through a sprung loaded clamp which can then be manually released to loosen the shoe.