The invention relates to a fishing lure. The lure of the invention has long projections extending in a short direction formed in a plurality of columns on the lure main body, and a long groove traversing the long projections of the plurality of columns formed thereon. A predetermined color is given to a left side surface of the long projection, and a color different from the above color is given to a right side surface of the long projection. The color of the lure changes according to a viewing direction. Furthermore, air bubbles are unlikely to attach when the lure is floating in water.