A tilt back merchandise display stand has a front panel tilted at the top rearwardly to its rear panel. The stand has two triangular side panel foldable inwardly along two vertical middle fold lines. A horizontal fold line formed at the middle position of the stand so that the stand may be folded into a collapsed condition. A single large rectangular merchandise display shelving or two separate merchandise display shelving may be mounted to the front panel with S-shaped hooks mounted to open mounting slots formed at the top edge and at the horizontal fold line of the front panel. A plurality of separate merchandise display trays with upper L-shaped tabs may also be mounted to the front panel with a plurality of vertical mounting slots formed along its side edges. The display stand is self-erectable with the provision of an elastic cord mounted between a brace panel and the rear panel within the stand.