Disclosed is a sheet feeding apparatus capable of easily changing an amount of conveyance of sheet materials without increasing the costs. A sheet feeding roller body is constructed of a cylindrical sheet feeding roller support member provided with a sheet feeding roller and a gear on both sides thereof. A support portion of a sheet feeding shaft is inserted with a gap through a through-hole of the sheet feeding roller body, whereby the sheet feeding roller is rotatably supported by the sheet feeding shaft. The sheet feeding shaft receives a driving force via a sheet feeding shaft gear and thus rotates. The sheet feeding roller of the sheet feeding roller body receives a driving force via the gear from an ASF control gear and thus rotates, whereby the sheet feeding shaft and the sheet feeding roller can be rotated with different numbers of rotations.