A color conversion method of selectively adjusting input colors, and an apparatus to perform the method, the method comprising converting an input color signal to a color signal in a color space that is based on a luminance component and a chromaticity component; determining whether the input color signal of each pixel is in a particular gamut to which the color is converted, within the whole color gamut of a color reproducing apparatus; performing a color conversion of the input color signal according to a shape of the particular gamut using a reference color, which is a reference of a conversion amount of the input color signal and present in the particular gamut, and a target color which is converted from the reference color; and converting the input color signal, which is converted to the color space having the luminance component, to a color signal in a color space displayable on the color reproducing apparatus.