The recommended playlist creating section generates several recommended candidate playlists having different reproduction orders as recommended candidate playlists each indicating a recommended reproduction order when one or more contents are sequentially reproduced. The evaluating section evaluates how each of the recommended candidate playlist is close to the ideal fluctuation stored in the ideal fluctuation storing section. The recommended playlist creating section selects a recommended playlist from among the recommended candidate playlists based on a result of evaluation by the evaluating section. This present invention is applicable to a content reproducing unit having a playlist creating function.