Power control circuitry is provided for controlling an output power of a transmitter of a mobile terminal operating according to a continuous time transmit scheme such as Wideband Code Division Multiple Access (WCDMA). Transmit circuitry processes a quadrature baseband signal to provide a radio frequency transmit signal. The radio frequency transmit signal is coupled to the power control circuitry via a coupler and processed to provide a feedback amplitude signal. The power control circuitry operates to remove an amplitude modulation component from the feedback signal using a reference amplitude signal generated from the quadrature baseband signal, thereby providing a measured gain signal of the transmit circuitry. Based on the measured gain signal and a target output power, the power control circuitry operates to control a gain of the transmit circuitry such that the output power of the transmit circuitry is within a predetermined range about the target output power.