A method for selecting a seller in a multi-seller environment in which multiple sellers are offering for sale one or more goods desired by the buyer. A criterion for selecting a seller may be specified by the buyer or an intermediary. After identifying a seller offering the desired good(s) for sale, a seller is selected which best satisfies the criterion. More than one criterion may be specified. If the buyer desires to purchase multiple goods, a seller offering one or more of the multiple goods may be selected or a seller solution including a combination of sellers may be selected. A computer-implemented method and an apparatus for carrying out the computer-implemented method is also provided.