Semantic rich objects for a dynamic user experience. One or more actions in the process are represented by semantic rich objects (SROs) for exposing functionality of the process. Each of the SROs includes metadata associated with an action and an execution environment therefor. In response to an interactive gesture from a user selecting at least one of the SROs to perform a desired action in the process, metadata is extracted from the selected SROs to determine whether the desired action is available in the execution environment of the process.