An apparatus for producing RFID labels includes a feeding-roller driving shaft configured to feed a base tape on which a RFID circuit element provided with a tag antenna having directivity with sensitivity to one side higher than that to the other side is arranged, a sensor configured to acquire information relating to directivity of the tag antenna, a lower apparatus antenna for radio communication with the RFID circuit element, and a print head configured to make a print on a cover film to be bonded to the base tape and controls the print head according to the directivity information acquired using the sensor.