An apparatus for loading containers with bags, wherein the apparatus is provided with a feed conveyor assembly, a loading unit, and a control designed for, each time, forming a layer of bags in the loading unit, which layer has dimensions substantially corresponding to the bottom dimensions of a container to be filled, and wherein the control is designed such that, each time, the loading unit places a wholly formed layer in the container to be filled. In the method, the bags are oriented in a feed conveyor assembly and placed from the feed conveyor assembly onto a bottom of a holder of a loading unit, wherein, subsequently, when the whole bottom of the holder of the loading unit has been filled with bags, this holder is lowered into a container to be filled and the bottom is released when the bottom of the holder is just above the bottom of the container to be filled or a layer of bags present in this container.