A stored-value card includes a housing and a glow article. The housing includes an account identifier adapted to link the stored-value card to a financial account or a financial record. The glow article is enclosed within the housing and is configured to be selectively removed from the housing and manipulated to initiate chemical luminescence of the glow article. Stored-value card assemblies, methods of promoting sales of stored-value cards, methods of using a stored-value card and other embodiments are also disclosed.