In at least certain embodiments, the vehicle seat assembly comprises an air bag guide including a first inner panel, a second inner panel, and an outer panel, with each of the panels being made of flexible material and having forward and rearward extremities, and a rigid plastic connector assembly for releasably securing the first and second inner panels to each other adjacent the air bag assembly, with the rigid connector comprising at least two releasably connected members, and with at least one of the connected members having at least one stop for inhibiting relative lateral movement of the connected members.