A modular color display system with interchangeable components and modules which permit assembling the display system in a plurality of configurations using the same components. Such configuration reduces the cost of assembling and manufacturing by minimizing the number non-interchangeable parts in the display system. Lifting points in an upper portion of the display assembly permit assembling an upper portion joining a plurality of frames and lifting them using a forklift. Another aspect of the invention provides a paint selection kiosk as part to the display assembly.