An applicator device for applying a material in the form of a lead, in particular for applying a cosmetic material, comprising a holding part, in the interior of which the lead material (KM) to be applied is accommodated and which has an exit opening for the lead material (KM), a rotary part into which the holding part is preferably telescopically fitted and which is axially fixedly but rotatably connected to the holding part at a coupling portion thereof by way of a counterpart coupling portion provided at the rotary part, a rotary mechanism for axial displacement of the lead material (KM).