An applicator device for a fluid, pasty, gel-like, wax-like or powder product, comprising an applicator having a working region, a first conveyor having a first conveyor element, a second conveyor having a second conveyor element, a first adjusting element and a second adjusting element which are rotatable relative to each other, wherein at least in a first operating position the first conveyor responds to rotation of the two adjusting elements relative to each other and at least in a second operating position the second conveyor responds to rotation of the two adjusting elements relative to each other, and actuation of the second conveyor causes axial displacement of the second conveyor element with respect to the first and second adjusting elements, more specifically by equal distances.