A magnetic head apparatus is provided which is capable of recording data in a recoding layer having high coercive force with high accuracy without heating. A magnetic recording and reproducing apparatus is also provided which has the magnetic head apparatus. A recording head has: a main magnetic pole; a recording-side front-end shield (a return magnetic pole); a recording-side rear-end shield (a return magnetic pole); a main coil for generating a perpendicular recording magnetic field at the main magnetic pole; and an auxiliary coil for generating a longitudinal alternating current magnetic field having a frequency in the microwave band at the main magnetic pole.