According to various embodiments of the present invention, geographic information about the location of a user is utilized to select a grouping of additional securities to display to the user. When the user navigates to a portion of a web site related to displaying financial information, a listing of securities that might be interesting to the user may be displayed. As a result, the user is more likely to find out more information relating to one or more of these additional securities, and therefore generate more page views on the system.