A method of email administration including receiving an email in a transcoding gateway, the email including at least one digital object, and display attributes for the digital object, the display attributes expressed in a tag language, and displaying the digital object in accordance with the display attributes. In typical embodiments of the invention the display attributes include an indication that the digital object is to be displayed upon a destination client device coupled to the transcoding gateway, and displaying the digital object in accordance with the display attributes include transcoding the digital object into a transcoded digital object, and downloading the transcoded digital object to the destination client device.