A system for providing an individual user with customized information is described. The user provides the system with the user's preferences, including how often the user wants to receive information on products of interest. The system compares each user's preferences to a database to provide the user with notification of available products. The notification is individually prepared for each user by dynamically populating the notification with the necessary information as the notification is being sent to the individual. Thus, there is no need to first prepare the notification, store it, send it, and delete it. This approach reduces the need for more equipment as the number of needed notifications increases.