A party (such as a private entity) obtains (101) information from a plurality of unrelated individuals. This party then identifies (104) candidate information recipients as a function of ancestral relationships to the unrelated individuals and also provides for non-volatily storing (105) the information under conditions designed to preserve the informational integrity of the information for multiple generations. These teachings also provide for maintaining (107) such information in confidence. This entity then provides (111) the information as corresponds to a given one of the plurality of unrelated individuals to respective descendants of the given one who are candidate information recipients. So configured, successive generations of the descendants will have sequential access to the information as corresponds to their respective ancestors while the information remains unrevealed to others.