An apparatus for retaining and selectively tensioning a sheet material display on a billboard which includes a base plate, a handle connected to the base plate, a draw bar operationally associated with the handle, a spring detachably connected to the draw bar, and a chain with one end connected to the spring and the other end capable of being detachably connected to the sheet material display. The draw bar is selectively positioned about the handle in at least two different positions to exert a different amount of tension to the sheet material display when the handle is place in a sheet material display tensioned position.