A cable holding device for a work transfer device that transfers a workpiece between mutually adjacent press machines. The cable holding device is used for the work transfer device that is provided with a supporting portion (3) disposed on a support member (2) placed between press machines (P1, P2) and swingably supports a transfer arm (5). The cable holding device (10) comprises a rack arm (11) that is swingably connected to the top end of the transfer arm (5) and holds a part of the cable; a slide supporter (12) that is disposed above the transfer arm, swingably connects the rack arm (11), and vertically moved via the rack arm as the transfer arm moves; and a cable support (13) that has its one end connected to the slide supporter and its other end connected to a cable fixing portion (6) that is disposed in a direction intersecting a transfer direction of the work with respect to the slide supporter, supports a part of the cable. Even if the space between the mutually adjacent press machines is narrow, the cable can be effectively treated, and thus the pitch between the press machines can be smaller.