The performance index μ′×Q of a magnetic core member, in which an Fe—Si—Cr alloy is used, is further improved. A flaky soft magnetic metal powder, which is used in a magnetic core member for an RFID antenna comprising the above flaky soft magnetic metal powder and a binder, wherein it is composed of an Fe—Si—Cr alloy having an Ms (saturation magnetization)/Hc (coercive force) of 0.8 to 1.5 (mT/Am−1) in an applied magnetic field of 398 kA/m. In the present invention, it is preferable that the flaky soft magnetic metal powder consists of 7 to 23 at % of Si, 15 at % or less of Cr (excluding 0), and the balance being Fe and inevitable impurities, and that it has a weight-average particle size D50 of 5 to 30 μm and an average thickness of 0.1 to 1 μm.