The present invention provides an Ag or Ni conductive powder, which can show the high conductivity even in condition that a resin is included and can has the narrow particle size distribution, and a conductive composition using the same, and a producing method of the same.In such an Ag or Ni conductive powder, a conductive composition and a producing method of the conductive powder, the conductive powder having a convex radially extended and a concave, wherein a core material which is at least one particle selected from the group consisting of an organic type particle, a metal type particle and a ceramic type particle is included into the conductive powder.