There is provided a wireless communication apparatus configured to perform wireless communications with a counterpart apparatus by use of a data frame including a data transmission indication period and a data transmission period following the indication period. In the apparatus a normal power state and a low power consumption state are set as the operating states, and a normal power mode and a low power consumption mode are set as the power management modes. Further, in the normal power mode, the wireless communication apparatus is operated in the normal power state; and in the low power consumption mode, the wireless communication apparatus is operated in the normal power state during the data transmission indication period and in the low power consumption state during the data transmission period.