A label holder for displaying information labels at the front of merchandise display hooks, and method for making the label holder. The label holder is of inexpensive continuously extruded construction, which is inexpensively processed after extrusion to eliminate the typical shortcomings of conventional extruded label holders. The extruded body form is cut to usable length and subjected to a plurality of die cutting operations on the back or mounting portion of the label holder, to form positioning and retention features. The label holder is thus provided with many if not most of the beneficial features of specially molded label holders, without incurring the greater expense involved in the molding process. The label holder is designed to accommodate mounting on label holders of several wire sizes commonly found in use in merchandise displays.