A method of operating a liquid crystal display device includes: (A) time-divisionally driving pixels in a certain line of an LCD panel so that pixels adjacent in a horizontal direction are driven with data signals of opposite polarities. The (A) step includes: (A1) generating a first data signal of a first polarity on a first output terminal of a driver, and then driving a first pixel out of said pixels in the certain line through electrically connecting the first output terminal to the first pixel; and (A2) generating a second data signal of the first polarity on the first output terminal and then driving a second pixel out of said pixels in the certain line through electrically connecting the first output terminal to the second pixel, in succession to the drive of the first pixel.