A mobile terminal selects neighbor cell(s) to use in receiving a broadcast or multicast by deriving an estimate of cell quality for each neighbor cell; comparing the estimated quality with a minimum acceptable quality; and choosing those neighbor cells having the highest quality from the acceptable neighbor cells. The estimate of cell quality is based on a parameter of the difference between a common pilot channel transmit power and a secondary common control physical channel transmit power that is transmitted to the mobile terminal on a multimedia broadcast multicast control channel.