In a wireless communication terminal, information from a wireless communication unit is decoded by a communication control unit and analysis information is acquired. A content reception judgment unit instructs the communication control unit to terminate a content receiving process if a mobile radio environment corresponding to transmission rate information of the contents, included in the analysis information, is below a content reception threshold stored in a content reception threshold storage unit. Thus, the wireless communication terminal can judge that the possibility of a failed reception is high before content reception, and needless power consumption can be prevented and power consumption reduced by not performing reception.