In turning control apparatus and method for an automotive vehicle, the vehicle through at least one of a deceleration action section and a brake mechanism is decelerated when a turning state of the vehicle satisfies a predetermined condition, an accelerator manipulated variable by a vehicle driver is detected, and the deceleration through the brake mechanism is limited and the deceleration through the deceleration action section is carried out, when the detected accelerator manipulated variable exceeds a predetermined value (α).