Processes and systems are disclosed for enabling a user to purchase a digital product from a first computer system (e.g., a merchant web site), and to then initiate electronic delivery of the digital product from a second computer system without revealing personal information to the second computer system or its operator. In one embodiment, the user initiates the anonymous delivery from the second computer system using a link received from the first computer system. The first and second computer systems communicate with each other to track fulfillment/delivery statuses of orders, and to limit the number of times the user can download the purchased digital product from the second computer system.