The present invention is a SEO suite comprising several modules that in combination or alone may are novel and non-obvious. These modules are: smart tools that provide isolation and workflow collaboration of tools in an SEO suite; using log files for key-wordless rank checking in an SEO tool; using log files for hyperlink analysis in an SEO tool; identifying web authorities for competitive analysis in an SEO tool; live relevancy metrics in on-page optimization editor (SEO tool); and a rotating authorization code to prevent the use of a software license in more than one machine.