An apparatus is provided for animating an image imprinted or otherwise disposed on a substantially flat surface, such as a photograph or a card. The image should include at least one element suitable for animation, such as the eyes and mouth of a face. The image is animated using an animation mechanism disposed behind the flat surface, which mechanism is connected by a solenoid to an element that is physically separate from the flat surface. The visible portion of the movable element is inserted from the back of the flat surface through a slit in the flat surface such that at least a portion of it is visible above the image. In the preferred embodiment, a pair of solenoids is utilized to move the element back and forth so as to create the illusion of animation to the picture. Also in the preferred embodiment, a device for playing an audio file associated with the image is provided, which device may be synchronized with the animation of the image so as to create a more lifelike appearance.