A method for permanently modifying a color of keratinous fibers which comprises the steps of:—first providing a mixture of three compositions A, B and C, wherein said composition A comprises at least a reducing agent and optionally a coloring compound, said composition B comprises at least an alkalizing compound and said composition C comprises at least an oxidizing compound:—applying said mixture to keratinous fibers for a suitable period of time for modifying the color of said keratinous fibres: and—removing said mixture from said keratinous fibers.