Real-time optimization of one or more events in an electronic agenda, an electronic itinerary, an electronic calendar, or an electronic route plan, by receiving an electronic personal plan for a first user having wireless connectivity service need indications during event(s) of the plan; receiving electronic reports from devices operated by users other than the first user indicating actual historical availability conditions of the required wireless connectivity at a location associated with the event of the plan; analyzing the electronic historical reports to find an alternate time, location, route, or combination of time, location, and route, for an event responsive to determining the needed wireless connectivity would not likely meet a service quality preference according to the historical availability; modifying the electronic personal plan to reflect the alternate finding to the first user; and transmitting a communique to said first user containing said alternate findings.