An integrated system and method that provides an enhanced analogue of interactive voice response structures and features for mobile phones and similar handheld communications devices, comprised of customized kernel applications, for communicating with central control servers and optional ancillary control servers with pertinent databases, auxiliary coordination applications on network-enabled computers, and an optional website that facilitates the creation of IVR-like structures and functions, via reference codes which are predominantly formatted as telephone numbers, to present a parallel, yet more powerful utilization of this widely-implemented and well-known voice-only construct, applied as an abbreviated Internet URL replacement in the typing-challenged mobile space, giving mobile devices access to VoIP-class features that also off-loads voice-only PABX platforms, without requiring IVR equipment or an infrastructure overhaul, by making full use of wireless and landline multi-protocol (i.e. TCP/IP) gateways, to provide easy and primarily visual access to wealth of organized content, with the ability to manipulate, send and receive specific, context and time sensitive multimedia information in a well-coordinated, controlled and scalable manner.