In an information providing service that utilizes a car navigation system or the like, ensuring safety while viewing content is a matter of great concern. A vehicle-mounted onboard content providing apparatus for providing content to a user of the vehicle, comprising a current location acquisition unit for acquiring information about the current location, an instruction input unit whereby information about the destination and instructions for selecting the content to be delivered are inputted, a control unit for editing the content retrieved based on the instructions, and an output unit for outputting the edited content, wherein the control unit determines, on the basis of attribute information assigned to the route included in the results of retrieving the route from the current location to the destination, sections in which content is outputted or not outputted on the route, and edits the content on the basis of the result of this determination.