A white balance adjustment method for a digital image capturing device is disclosed. The white balance adjustment method comprises the steps of: setting a color temperature estimation area; capturing an image with the digital image capturing device; choosing one or more analysis blocks from the image; determining whether values of Cb and Cr of each analysis block are located in either a color temperature zone or a white zone of the color temperature estimation area; collecting and calculating each point value of each color temperature that is located in the color temperature estimation area to obtaining a final color temperature; and performing a white balance adjustment procedure according to the final color temperature.