Invention Grant
- Patent Title: System and method for delivering personalized advertising data
- Patent Title (中): 提供个性化广告数据的系统和方法
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Application No.: US11789696Application Date: 2007-04-25
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Publication No.: US07814521B2Publication Date: 2010-10-12
- Inventor: Canhui Ou , Zhi Li , Yali Liu
- Applicant: Canhui Ou , Zhi Li , Yali Liu
- Applicant Address: US NV Reno
- Assignee: ATT Knowledge Venturers, L.P.
- Current Assignee: ATT Knowledge Venturers, L.P.
- Current Assignee Address: US NV Reno
- Agent G. Michael Roebuck
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/173 ; G06F15/16
Abstract:
A method is disclosed for distributing advertising data in an internet protocol television (IPTV) system, the method including dividing a plurality of end user devices in the IPTV system into K advertising groups; multicasting J advertising data multicast groups to end user devices in J advertising groups having a percentile ranking above or equal to a predetermined percentile ranking; and unicasting advertising data channels for actively viewed IPTV channels being viewed by other end users.
Public/Granted literature
- US20080271068A1 System and method for delivering personalized advertising data Public/Granted day:2008-10-30
Information query
