A hot melt pressure sensitive adhesive composition includes ABA block copolymer(s), a midblock resin, a plasticizer, and optionally, an endblock resin. The A block is derived from styrene and B block is derived from butadiene or its hydrogenated version. The block copolymer(s) has an average styrene content of from about 15% to about 35%, an average diblock content of no less than about 20%, and an average solution viscosity of less than about 1,000 cps.