An augmented reality apparatus and method in which the direction of a camera is adjusted to be consistent with a direction toward which a user faces and an augmented reality image is realized for a subject image incident from the adjusted camera direction. The augmented reality apparatus includes a viewing angle determination module which determines a viewing angle of a user, an image input module which receives an image of one or more subjects within the viewing angle of the user, an image synthesization module which generates a synthesized image by synthesizing the subject image with a digital image, and a display module which displays the synthesized image.