This invention provides an image processing device and a printing apparatus that obviate the need for manual processing on the part of the user or operator and which can automatically perform an optimum image correction without using added information such as photographing information. For this purpose, this invention including: a highly chromatic color area detection unit to detect highly chromatic color area in an original image according to the input color image data; a concentration calculation unit to calculate a concentration level of the highly chromatic color area; and a print data generation unit to generate output color image data according to the concentration level of the highly chromatic color area.