In a transmitting end, positional information indicating positions of data packets to be reproduced in a receiving end among data packets in an inputted bit stream is generated with a plurality of data packets as one unit, and generated one piece of positional information is given to a plurality of data packets, and the data packets with the positional information are transmitted. In a receiving end, reproduction timings are controlled based on the received positional information, and the received data packets are reproduced. As a result, even if a time interval of the data packets to be reproduced in the receiving end in the bit stream inputted into the transmitting end doesn't have a fixed period, the data packets can be reproduced in the receiving end in the same timing as in the transmitting end by only giving one piece of positional information to the plurality of data packets.