An automated case erecting apparatus for use in erecting case blanks includes a case blank feeder configured to hold a plurality of upstanding case blanks arranged face-to-face. The case blank feeder includes a path along which the case blanks are directed. A case erecting assembly receives a case blank from the case blank feeder at a case receiving location. The case erecting assembly includes a first arm carrying a first gripper element and a second arm carrying a second gripper element. The first arm and associated first gripper element are arranged and configured such that the first gripper element grips a first flap of the case blank. The second arm and associated second gripper element are arranged and configured such that the second gripper element grips a second flap of the case blank. The case erecting assembly is configured to move in a conveying direction from the case receiving location toward a case bottom fold and seal station to carry the gripped case blank toward the case bottom fold and seal station.