Methods of making fibrous webs having a visible transparency variation image and products constructed from such methods are generally disclosed. The variation in transparency creates a transparency variation image in the fibrous substrate in the form of a false watermark and/or a false shadow mark. In the method disclosed, a transfer sheet having a transfer coating is utilized. A portion of the transfer coating is removed from the transfer sheet by heat transfer with a printable sheet having a toner image applied thereon. The transfer coating of the transfer sheet includes a powdered thermoplastic polymer and a film-forming binder. The film-forming binder can have a melting point that is less than that of the powdered thermoplastic polymer. In the final step of the method, the remaining transfer coating is transferred to a fibrous substrate to form the transparency variation image in the fibrous substrate.