The information providing system according to the present invention comprises: a code transmission unit that can transmit an image acquired by reading the image that is printed on the print medium and in which the code is embedded, or can transmit the code extracted from the acquired image; an information providing unit that receives the acquired image, or the code extracted from the acquired image, and transmits information corresponding to the image or information used for acquiring the information corresponding to the image; an image receiving/acquiring unit that receives the information corresponding to the image, or receives the information used for acquiring the information corresponding to the image and can acquire the information corresponding to the image; and an information changing unit that can change the information corresponding to the image in the information providing unit.